At the GKM Playtime meeting in New York, Nintendo Of America's Peter MacDougall talked and countered the many rumours that has been sourranding Nintendo lately. He talked about such things as whether Nintendo will be bringing out another console after the Gamecube, and that they are trying to market most of their upcomming games to mature audiences. After years of Nintendo being in the gaming industry, they have been come to be known as making the "Kiddie Consoles", but if you look at the games that are already released on the Gamecube and games that are comming up, such as Resident Evil Series, Eternal Darkness and Metroid Prime, it looks like the Big N will squash these rumours.
At the end of the meeting, Peter Mcdonougall said "Nintendo is the software buisness - to stay. Nintendo is the handheld buisness - to stay. And Nintendo is certainly the home console buisness - to stay. Work is well on the way on the successor technology to both Game Boy Advance and Gamecube."
He also said that there is a direct relationship between of the handheld market and the console audiense getting older. He also said that the high cost of the Next Generation consoles and that most of the most popular console games are Teen or Mature, it is driving most of the younger people towards the handhelds, such as the Gameboy Advance, which is the fatest selling game platform in the USA. The E-Reader and the low cost gameboy games reaches out to younger gamers who don't have as much money as older gamers.
Nintendo will be spending the most marketing money on Metroid Prime than it has on any other Gamecube game yet.
He also stated fomw other strategies that Nintendo is trying to connect with older gamers:
We're about to move to make limited supplies or our Platinum Gamecube hardware, which promises very strong appeals to older gamers.
Exclusive Nintendo Cube Clubs will run in urbon storefronts in 15 cities, featuring live music and extensive hands on gaming.
We'll be distributing 3.5 million DVD's featuring more than over 80 minutes of gameplay from two dozen upcoming games.
We're sponsoring the U.S.S.A Snowboarding Grand Prix
We're running promotional partnerships with with companies like Heinekin.
We're conducting numerous out-of-home programs in schools, malls, college campuses, airports and nightclubs.
